“The potential is huge as proved by Chaar Sahibzaade but the Punjabi film industry has to stop working like an unorganised sector,” says Sahnee, who released 15 Punjabi films in 2014.Most beautiful girl in india Feel free to explore, study and enjoy paintings with PaintingValley. “The Punjabi industry has survived thanks to the steadfast support by viewers abroad,”says Mann.Īccording to Munish Sahnee, a leading distributor for Punjabi movies, the lack of organisation has proved to be a stumbling block. New Zealand is a promising emerging market. Over 50 per cent of the revenue for all Punjabi films comes from the overseas market. Till then, Punjabi audience were hesitant unless the film happened to be a religious one,” says the 38-year-old.īut if the audience at home is reluctant, their brethren abroad make up for it. Youngsters found the film ‘cool’ and trooped in, and the ambience of multiplexes helped. But with Jatt and Juliet, their attitude changed. “Before that, families rarely came to watch Punjabi cinema they considered it infra dig.
What worked for Jatt and Juliet other than its contemporary feel, was that its release coincided with the multiplex culture in the country. They don’t take filmmaking seriously, he rues. What also ails the industry, says Singh, is the complete absence of government support. We make zero money from satellite or music,” says Mann. But the returns are nowhere near the Hindi film industry. I made my first film, Boota Singh, in Rs 86 lakh and my latest in five crore. I was determined to prove them wrong,” says Mann, who has made seven films on real-life stories.
I loved watching films but was tired of the mentality of filmmakers who thought that Punjabi cinema is only about balle balle and comedy. “When I entered the film production market in 1999, I had no idea about filmmaking.
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